Animated or live-action for your launch video? 🎬 Here's the quick test I run with founders:

1️⃣ Is the product mostly software, data or an abstract idea? Go animated, it shows what a camera can't.

2️⃣ Is trust built on real people (founders, customers, a physical product)? Live-action or a hybrid wins.

3️⃣ Will the UI change in the next 3 months? Animated is way cheaper to update than a reshoot.

4️⃣ Tight timeline or remote team? Animation skips locations, actors and weather 😅

Most SaaS launches I've done land on animated UI plus a short founder clip for warmth. Full breakdown here: https://explainalab.com/animated-vs-live-action-how-i-help-clients-decide/

#creativeaiflow

animated ui plus a short founder clip for warmth is such a good combo

Hi Contra 👋 I’m Kentish, a full-stack developer with 10+ years of experience.

I’ve built and shipped four products on my own:

• ZenSkayl, a modular HR and payroll platform with an AI assistant • MedleyCare, a shared care log so families can coordinate a loved one’s medication • FridgeFirst, which turns a photo of your fridge into recipes • ZenWist, a screen time app that explains why you scroll, not just how much

What ties them together: AI features built so they’re genuinely useful without putting anyone’s data at risk.

Now I’m helping founders and teams do the same, by building AI agents, securing AI-built apps, and shipping full products end to end. If you’re building something, say hi!

Welcome Kentish! ZenWist explaining why you scroll instead of just how much is such a good angle, most screen time apps just make you feel guilty. How does it work out the why, from time of day and which apps you jump between?