Stressa here (again)! for my second entry, I wanted to make another little cinematic adventure, but this time it’s about Stressella’s frens going to CapCut World LA 🦆✨

It all started when these little guys had been hearing about CapCut World NONSTOP. Every day, it’s CapCut World this, CapCut World that. And honestly? They got a little TOO invested lol.

And off they went. No proper travel plans, no tickets, just an expired Wishing Dust and colossal yellow duck with a propeller helmet. They flew through the clouds, startled half the birds in Cornwall, splashed down in Marina del Rey, and started running through LA like they had an actual appointment to keep.

I wanted to turn all that CapCut World hype into a chaotic little adventure, with cinematic scenery, ridiculous characters, and the kind of journey that absolutely did not need a 12-metre duck but got one anyway.

This was alsoooo genuinely so much fun to make! I hope you have as much fun watching it as I did creating it! wml 🤞🥹

Ughhh i love the idea 🙌

Proper Form — Social Media Branding System

A flexible social media system created for Proper Form as part of the wider brand identity.

The template system was designed to adapt across different post formats, banners and platforms while maintaining a consistent visual language.

Rather than repeating one rigid layout, the system gives the brand room to vary composition, imagery and content while remaining clearly recognizable.

Created by Lepisov Branding in collaboration with Creative Mints.

Logo design: Ilya Gorchanyuk Creative direction: Dmitry Lepisov Brand identity + social system: Lepisov Branding × Creative Mints

This is how a social system should work: strong enough rules that the brand reads at thumbnail size, loose enough that the feed never looks copy-pasted. Do you hand clients a Figma kit for this, or build it in something their team edits themselves?