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What makes a writer good?
Knowing what to say is one thing.
Knowing what not to say is another.
A small exploration of words, storytelling, and the art of saying more with less.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
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What happens when one website has to talk to two different people?
A client of ours teaches two audiences at once: expecting mothers who want a calm pregnancy, and women who want to become doulas. One brand, one site, two very different reasons to visit.
The usual fix is a hero that speaks to "everyone" and lands with no one. We designed it as a fork in the road instead:
1. Two doors in the hero. "I'm pregnant" and "I'm training to be a doula", side by side, equal weight. The visitor picks a path in one click, and the headline above them stays about the shared value.
2. One voice, two tones. The mothers' path is softer: fewer words, more room, gentle photos. The doula path is more structured: modules, certification, dates. Same fonts, same colors, different rhythm.
One proof section, split in two. Testimonials from mothers on the left, from doulas on the right. Each visitor sees people like them before the price.
Writing for everyone is writing for no one. Give each reader a door.
Have you ever designed a page for two audiences at once? How did you split it?
Love that purple hero with the two cards right up top.
🍔 BITE BOX — Where Every Bite Brings a Smile! 🧡
A fun, fresh, and memorable logo concept designed for a modern fast-food brand. The smile icon represents happiness, while the bold typography creates a friendly and recognizable identity. 🍟✨
#LogoDesign #FoodBranding #GraphicDesign #BrandIdentity #LogoDesigner
the little chef smile on the box is doing a lot of the work here
Real estate brands, your social media needs more than property listings. 🏡
Posting property photos is important, but is that all your audience sees when they visit your page?
People may also want to learn about the neighbourhood, understand the buying process, or know what to consider before choosing a property.
Here are 4 content ideas real estate brands can start using:
🏡 Property tours: Show the property's features in an engaging video.
📍 Neighbourhood highlights: Share useful information about the location.
💡 Educational tips: Answer common questions buyers and renters ask.
🎬 Behind the scenes: Show property inspections, site visits, or the team at work.
Remember, your content shouldn't only show people what's available. It should also help them understand your brand and feel confident taking the next step.
Real estate business owners: Are you posting only property listings, or are you educating your audience too?
#RealEstateMarketing #SocialMediaManagement #ContentStrategy #DigitalMarketing
