This is my first Framer template. It's called Kamayari. "Kamay" means hand. "Yari" means made. Ma...This is my first Framer template. It's called Kamayari. "Kamay" means hand. "Yari" means made. Ma...
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This is my first Framer template. It's called Kamayari.
"Kamay" means hand. "Yari" means made. Made by hand.
It's for furniture, homeware and craft shops that don't sell through a checkout. Their customers want to see the piece, ask about it, and talk to someone before they buy.
So the whole site follows one rule. Show the product first. The enquiry follows.
This one has a few firsts for me:
1. My first try at micro interactions inside the Framer canvas
2. My first dynamic visual elements. The editing previews on the page aren't videos. They're actual elements built in the canvas.
3. The owner runs the site from the CMS. Products, prices, photos, hours, brand color, dark mode. No code.
It has 9 pages, 39 sample products, filters, and layouts for desktop, tablet and phone.
I'm not someone who keeps a template as-is. This one is a starting point for shops that aren't ready for a custom build yet.
Heads-up:
The template itself works, but the checkout links and some of the forms are still in testing. So it's not fully functional yet.
Here's what I'd like your read on.
Open the page and the demo. Can you tell who it's for in the first few seconds? When you hit enquire, is it clear what happens next?
Sitting on this before the reveal instead of rushing to post it says you're already happy with how it landed, so now I'm curious what part of the redesign you're most excited for people to see once the site goes live.
A visual direction developed for AMSW, combining premium sportswear with a dark, minimal, and performance-driven aesthetic.
The concept focuses on discipline, intensity, and controlled energy, using cinematic photography, deep blacks, cool blue tones, bold negative space, and minimal typography to create a strong and recognizable visual language.
I developed the art direction across campaign imagery, brand compositions, typography, logo applications, and lifestyle visuals, with the goal of creating a premium identity that can translate across apparel, digital content, packaging, and future collections.
Role: Art Direction · Graphic Design · Brand Identity · Visual Direction · Campaign Design