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Helping businesses communicate clearly through professional Canva designs. I create presentations, business documents, templates, and branding materials that are modern, editable, and designed to make an impact.
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Beautiful.
E-commerce Social Campaign: Percentage-Off Incentive for Liceria & Co.
Overview
Liceria & Co., a boutique female handbag and luxury accessory brand, launched a limited-time promotional campaign offering an exclusive percentage-off discount on select premium handbag collections. I was brought in to design high-converting, visually striking social media assets aimed at cutting through the noise, stopping the scroll, and driving immediate click-throughs to their online store.
The Creative Challenge
Promotional and discount posts can easily look cheap or overly aggressive, which dilutes a premium fashion brand's identity. The challenge was to clearly communicate the specific percentage-off incentive and highlight the product collection while maintaining Liceria & Co.’s elegant, upscale, and sophisticated brand image.
Strategy & Action Taken
I engineered a scroll-stopping social media design strategy engineered for e-commerce conversions:
Premium Product Placement: Positioned the handbag photography as the hero element of the design, ensuring the quality and details of the product remained the main focus.
High-Contrast Typographic Hierarchy: Designed the percentage-off incentive using clean, bold, yet elegant typography to ensure immediate clarity within the first 0.5 seconds of viewing.
Urgency & Scarcity Integration: Seamlessly incorporated clear Call-to-Actions (CTAs) and subtle urgency elements (e.g., "Limited Inventory," "Exclusively Online") to drive immediate buying behavior.
Brand-Aligned Color Story: Utilized a sophisticated palette complementing the handbags' textures, using rich tones and clean framing to give the promotional graphic an editorial look.
The Impact & Results
The final social media creatives successfully bridged the gap between high-end aesthetics and aggressive direct-response marketing.
Elevated Brand Perception: Proved that a brand can run a high-performing discount promotion without compromising its luxury positioning.
Optimized for Click-Throughs: The strategic layout layout was built specifically to lower customer acquisition costs and boost ad/organic click-through rates (CTR) to the product page.
Turn-Key Campaign Assets: Delivered highly polished, platform-ready graphics optimized perfectly for social media feeds and stories.
Rimberio, a modern yoga and wellness brand, needed a cohesive, high-end social media presence that reflected its core values of mindfulness, balance, and inner peace. The goal was to move away from cluttered, generic wellness graphics and create a premium, visually serene Instagram grid that captivates and grows an online community.
The Design Challenge
The wellness space on social media is incredibly crowded. Rimberio needed assets that didn't just blend into the noise or chase fleeting trends. The challenge was to balance functional information (class schedules, wellness tips, and philosophy) with a clean, high-end aesthetic that acts as a "digital breath of fresh air" for users scrolling through their feeds.
Strategy & Action Taken
I designed a custom suite of social media assets tailored specifically for Rimberio’s target audience. My approach focused on:
Curating a Harmonious Palette: Implemented an intentional, calming color scheme using earthy tones, muted pastels, and soft neutrals to instantly evoke a sense of tranquility.
Thoughtful Typography: Paired elegant, editorial serif headlines for a premium feel with clean, highly readable sans-serif fonts for educational slide carousels.
Content Variety & Layout: Designed a versatile mix of single-post graphics, engaging multi-slide carousels for yoga tips, and minimalist quote templates to ensure the grid stays dynamic yet cohesive.
Whitespace Mastery: Prioritized clean layouts and intentional whitespace, ensuring the brand identity feels spacious, modern, and aligned with the philosophy of yoga.
The Impact & Results
The final deliverables provided Rimberio with a turn-key social media asset ecosystem.
Cohesive Brand Authority: Established a distinct, recognizable visual identity that positions Rimberio as a premium authority in the yoga space.
Enhanced Engagement: The educational carousel layouts were optimized for saves and shares, directly increasing community interaction.
Streamlined Content Creation: Provided the client with a polished, professional aesthetic that makes scaling their content production effortless.
Tools: Figma, Canva.
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