E-commerce Social Campaign: Percentage-Off Incentive for Liceria & Co. Overview Liceria & Co., a boutique female handbag and luxury accessory brand, launched a limited-time promotional campaign offering an exclusive percentage-off discount on select premium handbag collections. I was brought in to design high-converting, visually striking social media assets aimed at cutting through the noise, stopping the scroll, and driving immediate click-throughs to their online store.

The Creative Challenge Promotional and discount posts can easily look cheap or overly aggressive, which dilutes a premium fashion brand's identity. The challenge was to clearly communicate the specific percentage-off incentive and highlight the product collection while maintaining Liceria & Co.’s elegant, upscale, and sophisticated brand image.

Strategy & Action Taken I engineered a scroll-stopping social media design strategy engineered for e-commerce conversions:

Premium Product Placement: Positioned the handbag photography as the hero element of the design, ensuring the quality and details of the product remained the main focus.

High-Contrast Typographic Hierarchy: Designed the percentage-off incentive using clean, bold, yet elegant typography to ensure immediate clarity within the first 0.5 seconds of viewing.

Urgency & Scarcity Integration: Seamlessly incorporated clear Call-to-Actions (CTAs) and subtle urgency elements (e.g., "Limited Inventory," "Exclusively Online") to drive immediate buying behavior.

Brand-Aligned Color Story: Utilized a sophisticated palette complementing the handbags' textures, using rich tones and clean framing to give the promotional graphic an editorial look.

The Impact & Results The final social media creatives successfully bridged the gap between high-end aesthetics and aggressive direct-response marketing.

Elevated Brand Perception: Proved that a brand can run a high-performing discount promotion without compromising its luxury positioning.

Optimized for Click-Throughs: The strategic layout layout was built specifically to lower customer acquisition costs and boost ad/organic click-through rates (CTR) to the product page.

Turn-Key Campaign Assets: Delivered highly polished, platform-ready graphics optimized perfectly for social media feeds and stories.