Help us pick the new look for GLADS. GLADS goes beyond traditional studies to support a child’s c...Help us pick the new look for GLADS. GLADS goes beyond traditional studies to support a child’s c...
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Warm and journey-focused feels right to me. Since GLADS is about the whole child and not just grades, the softer, rounder wordmark feels more welcoming for parents and kids.
For a brand about a child's whole growth and happiness I would lean warm, bright and journey-focused. Classic and academic signals rigor but can feel cold, and the emotional warmth is what parents actually connect with here. Option 2 has that heart.
Team Sections: Professional Only or Professional + Personal?
A team section can build trust in different ways.
Version A - Professional. Focuses on the coaches’ professional experience - their expertise, years of practice, and approach to working with clients.
Version B - Professional + Personal. Keeps this information but adds a Weekend Mode with personal photos, interests, and small stories about life outside work.
For a coaching website, both sides matter: expertise shows competence, while personality helps visitors feel a human connection.
Which version would make you more likely to choose a coach?
"A tutor your child will actually want to come back to" is a great line, it works in both moods. I'm leaning playful since the kid is half the sale here. Which one did TutorIQ end up going with?