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Taste Test
Help us pick the new look for GLADS.
GLADS goes beyond traditional studies to support a child’s complete growth, well-being, and happiness.
We have two directions on the table-
• Classic, sharp & academic
• Warm, bright & journey-focused
Which one feels right to you
8 voted
38%
13 voted
62%
21 votes
Closed
1 is amazing!
I prefer option 2 more
Tough choice to make but 2
I actually didn't immediately get the difference, I had to go through it again, and A feels more focused and all
1 looks nicer.
Warm and journey-focused feels right to me. Since GLADS is about the whole child and not just grades, the softer, rounder wordmark feels more welcoming for parents and kids.
For a brand about a child's whole growth and happiness I would lean warm, bright and journey-focused. Classic and academic signals rigor but can feel cold, and the emotional warmth is what parents actually connect with here. Option 2 has that heart.
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