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I created a series of illustrations as part of my work and ongoing practice as a tattoo artist. These artworks explored a wide range of visual influences, combining elements drawn from underground culture, contemporary illustration, traditional tattoo imagery, and graphic experimentation.
The illustrations were developed both as original tattoo concepts and as standalone visual pieces, allowing me to expand my artistic language beyond tattooing itself while maintaining a strong connection to the aesthetics and storytelling associated with tattoo culture.
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Two seasons, one brand. Here's how that works.
So Ustukių Malūnas came to me twice: once for spring, once for the holidays. Two completely different vibes. Spring is all lightness and fresh starts. Holiday is cozy, warm, gingerbread-scented everything.
The fun part? Making both feel like them while telling two very different stories.
Here's what I leaned on:
The brand's bones stayed the same (layout, type, core elements)
Color and illustration carried the seasonal mood
I love this kind of problem. How do you keep a brand recognizable when the energy shifts completely? That tension between consistency and surprise is where the good stuff happens.
Which packaging do you like more?
33 voted
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Holidays one looks more premium, elegant but I picked the Spring one, because of its colors & more fun visuals! 👍
Can't decide if I should add textures or not to this illustration commission for a small bookstore business?
Any thoughts?
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Nice work!
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