VÉLURE | Luxury Hair Sanctuary: Redefining web design for the beauty & wellness space.

Most salon websites rely on the same noisy templates: cluttered price lists, rigid grids, and aggressive "before & after" sliders. With VÉLURE, the goal was to break away from that cliché and translate a hair-wellness sanctuary into a high-fashion digital editorial brought to life on screen.

Key Project Highlights:

Art Direction via Recraft AI: 100% custom imagery generated using VÉLURE’s exact brand palette (Warm Pearl, Champagne, and Dusty Rose), completely eliminating generic stock photos.

Custom Interactive Framer Components: Typography and interaction are a key part of the narrative as the user scrolls down to uncover the benefits associated with the brand.

A calm, relaxed atmosphere: Lots of space between blocks of content, a relaxing palette and imagery, allowing the user to let go of their hurries while navigating the website with small bits of animation keeping the attention on the right spot.

The complete case study breakdown is now live.

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ai imagery locked to the exact brand palette is such a smart call, way more cohesive than stock ever gets

KAMAKURA is a Japanese matcha brand I designed to bring traditional matcha into everyday life. There are three flavours, each inspired by a flower: Ajisai (Hydrangea), Sakura (Cherry Blossom) and Hasu (Lotus).

I didn’t want the flowers to just sit there as decoration. So I started the whole identity from them. Their shapes and colours shaped the graphics and gave each flavour its own personality.

Then I added gradients. Petals are never one flat colour, so I wanted the design to shift the same way. It gave the brand some depth and made it feel a bit more artistic.

The final look is floral forms, soft gradients and bold type. Nothing like the green tins you usually see.

This was a collaborative project with my designer friend, Safna. What do you guys think of the whole identity