Halden - Landing Page Concepts Halden sells to grid operators, and there were two good ways to pitch it: tell them what's coming, or show them everything happening now. Rather than pick one on instinct, I designed the landing page as an A/B test so real traffic decides.

The two pages share one 12-column grid, the same section order, type system and components. Each variant changes only its message, its hero visual and its light color, so any difference in demo requests comes from the pitch and not the layout.

The work was building a system flexible enough to carry two different stories without either one feeling like the backup version.

Forecasting (act before demand spikes) vs metering (see and bill every kilowatt)

Primary metric: Demo requests from the hero CTA

I'd pick Forecasting. "From meter reading to early action" tells a grid operator what they get in one line. Did you write both hero lines before designing the visuals?

Kajabi Life Coach Website Design & Development The client needed a professional website that would communicate their life coaching services more effectively, build trust with potential clients, and make it easier for visitors to understand their coaching approach and take the next step.

I helped bring this vision to life by designing and developing a Kajabi website with a welcoming visual direction, clear content structure, and intuitive navigation. The focus was on presenting the coaching services in a more engaging way, creating a smoother visitor experience, and making it easier for prospective clients to connect with the coach and explore available opportunities for personal growth. #Kajabi #KajabiWebsiteDesign #KajabiExpert #LifeCoach #LifeCoaching #LifeCoachWebsite #CoachingWebsite #PersonalDevelopment #PersonalGrowth #CoachingBusiness #WebsiteDesign #WebsiteDevelopment #WebDesign #ResponsiveWebDesign #OnlineCoaching #BusinessWebsite #UXDesign #UIUXDesign

Love how clean and intentional everything feels.