Client: Shopify DTC brand (identity redacted). Goal: Connect predicted LTV and churn risk to Goog...

Client: Shopify DTC brand (identity redacted). Goal: Connect predicted LTV and churn risk to Goog...Client: Shopify DTC brand (identity redacted). Goal: Connect predicted LTV and churn risk to Goog...

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Ryan Zhang

• Aug 14

Client: Shopify DTC brand (identity redacted).

Goal: Connect predicted LTV and churn risk to Google Ads themes—not CPA alone.

Challenge: Cheap themes looked efficient on CPA but bought one-time, low-LTV customers.

Approach: Ads × LTV on Shopify + Google Ads for one window. Value tiers, churn-risk list, LTV/CAC theme map, dollar-tagged scale/cut list. PDF diagnosis with in-report charts. No account edits.

Outcome (redaction sample): Protect / rescue / cut / scale priorities; cut pool ~$6.9k window spend. One-time diagnosis—not management or a ROAS guarantee.

eCommerce Marketing Google Ads Specialist Python Shopify Marketing Analytics Google Ads

Alex K

pro

• Aug 24

New case study From 80% outbound to 80% inbound. From $1M to $5M+ in revenue.

I led the visual direction of an AI-powered QA brand from the ground up, transforming a complex product into a clear, credible and compelling brand experience.

Through strategic brand design, web design and digital storytelling, I helped turn the company’s website and identity into powerful growth channels.

The impact:

• Revenue grew from $1M to $5M+ • The lead mix shifted from 80% outbound to 80% inbound • Brand and web became key drivers of trust, qualified leads and revenue

This case study explores how I built a cohesive visual identity and web experience that strengthened the company’s market position and helped convert attention into demand.