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Modeltique — Shopify Store Redesign
Overview
Modeltique is a women’s fashion e-commerce brand offering contemporary clothing, accessories, and statement pieces.
I redesigned their existing Shopify store to create a more polished, modern, and fashion-forward digital presence while making the shopping experience more intuitive across desktop and mobile.
The Challenge
The existing store had a strong product catalog, but the overall experience didn’t fully reflect the brand’s personality or potential.
The redesign focused on:
Creating a stronger visual identity
Improving the overall layout and visual hierarchy
Making product discovery easier
Giving collections and featured products more impact
Creating a more premium fashion shopping experience
Improving the mobile experience
The Redesign
I reworked the storefront while keeping the existing Shopify infrastructure and product catalog.
The redesign included:
Redesigned homepage
Improved navigation and collection structure
Redesigned product and collection presentation
Custom Shopify sections
Stronger visual hierarchy
Improved calls-to-action
Brand storytelling sections
Better product discovery
Responsive desktop and mobile layouts
Shopify theme customization and development
Design Approach
The goal wasn’t simply to make the website look better.
I wanted Modeltique to feel like a fashion brand rather than a generic Shopify store.
I focused on typography, spacing, imagery, content hierarchy, and product merchandising to create a more editorial-inspired shopping experience while keeping the interface simple and conversion-focused.
The new structure also gives the client more flexibility to feature new collections, products, promotions, and brand content as the business grows.
Result
The redesigned Modeltique store delivers a more cohesive brand experience from the first interaction through product discovery and purchase.
The new experience puts the products and collections at the center while giving the brand a more premium and distinctive presence online.
My Role
Shopify Developer & Designer
I handled the redesign, UX/UI improvements, Shopify theme development, responsive implementation, and storefront optimization.
Tech Stack
Shopify
Liquid
HTML
CSS
JavaScript
Shopify 2.0
Live Website
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