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Shopper bag design created for Take Off Shampoo. The concept presents the men’s and women’s product lines through clean product-focused illustrations, elegant typography, and a premium white-and-gold visual style.
The network for creativity
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Creatives on Contra have earned over $150M and we are just getting started
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A premium cap design concept created for SKILO, combining a refined, minimal aesthetic with a strong streetwear-inspired identity.
The design features embroidered SKILO typography, a complementary monogram detail, and a deep green color palette that gives the product a clean, elevated feel.
Bequietly Pet E-commerce Store
https://bequietly.com/
Modern E-commerce Design for a Pet Lifestyle Brand
Bequietly is a modern pet-care e-commerce brand created to make everyday pet care feel simpler, calmer, and more enjoyable. I designed the website with a warm, premium visual identity that reflects the brand's focus on comfort, care, and happier moments with pets.
My Role:
- Web Designer & E-commerce Designer — Sir Mike
- Project Focus
- E-commerce website design
- Brand visual direction
- Homepage design
- Product presentation
- Conversion-focused layout
- User experience (UX)
- Mobile-friendly design
- Marketing content & copy
- The Design Approach
The goal was to move away from the typical generic dropshipping-store appearance and create a website that feels like a genuine, trustworthy pet lifestyle brand.
I developed a soft and welcoming visual direction using deep navy, warm sand, cream, and beige tones, creating a calm aesthetic that complements the emotional connection between pets and their owners.
The homepage was structured around a simple customer journey:
Discover → Build Trust → Explore Products → Take Action
Key Design Features
- Clean & Premium Visual Identity
A refined color palette and spacious layouts create a professional brand experience while keeping the website warm and approachable.
- Customer-Focused Homepage
The homepage highlights the brand's value proposition, best sellers, product categories, benefits, testimonials, and clear calls-to-action.
- Emotional Brand Storytelling
Instead of focusing only on products, the design uses lifestyle imagery and messaging to communicate the relationship between pets and their owners.
- Conversion-Focused UX
Strategic CTAs, product discovery sections, trust elements, and clear navigation were incorporated to guide visitors naturally toward shopping.
- Consistent Brand Experience
Typography, colors, imagery, buttons, sections, and messaging were designed to work together across the entire storefront.
Result
The final design gives Bequietly a clean, modern, trustworthy, and premium online presence that feels more like an established pet-care brand than a traditional dropshipping store.
The overall experience was designed to make visitors feel comfortable exploring the store while creating a stronger emotional connection with the brand.
Designed by Sir Mike
Web Designer • E-commerce Designer • Digital Creative
Turning a Simple Shampoo Product Into a Visual Story
What if a shampoo advertisement could feel less like a traditional product commercial and more like a cinematic experience?
That was the creative direction behind this AI product video for HygieneLab Shampoo.
Instead of simply showing the bottle and listing its features, I wanted to create a visual experience that makes the product feel memorable. The goal was to combine AI-generated visuals, cinematic composition, product-focused storytelling, and creative direction into a piece of content that could immediately capture a viewer’s attention.
From the initial concept to the final visuals, I approached the project with the mindset of creating something that feels premium, modern, and commercially usable. Every scene was designed to support the product and create a stronger connection between the viewer and the brand.
The project demonstrates how AI can be used beyond simple image generation, it can become a powerful tool for developing advertising concepts, product visuals, social media campaigns, and cinematic brand content without requiring a traditional production setup.
For me, the most exciting part of this work was taking an everyday product and asking: “How can we make people stop scrolling and actually look?”
That question shaped the creative process from beginning to end.
Creative focus: AI product visualization, cinematic storytelling, advertising concepts, product presentation, and AI-generated video.
This project is an example of how I use AI as a creative production tool to turn product ideas into compelling visual experiences that brands can use to communicate, attract attention, and stand out online.
