What is the most compelling feature in design when it comes to creating a powerful first impression?What is the most compelling feature in design when it comes to creating a powerful first impression?
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Really liked how these designs turned out!
Explored a concept for AI SaaS product, focusing on a clean interface and a simple, intuitive chat experience.
Tried two different layout variation for the hero section.
Which would you like?
I like the second layout more — the headline "Your ideas deserve an intelligent partner" + the chat preview below makes the AI feel real and easy to use immediately. The first one is also clean, but this one sells the product faster.
Final direction picked! I love when brands use custom illustration as the main way to communicate with their audience.
Direction discovery should not take more than one week and it should be full of personality! Ready to upgrade your brand?
Halden - Landing Page Concepts
Halden sells to grid operators, and there were two good ways to pitch it: tell them what's coming, or show them everything happening now. Rather than pick one on instinct, I designed the landing page as an A/B test so real traffic decides.
The two pages share one 12-column grid, the same section order, type system and components. Each variant changes only its message, its hero visual and its light color, so any difference in demo requests comes from the pitch and not the layout.
The work was building a system flexible enough to carry two different stories without either one feeling like the backup version.
Forecasting (act before demand spikes) vs metering (see and bill every kilowatt)
I'd pick Forecasting. "From meter reading to early action" tells a grid operator what they get in one line. Did you write both hero lines before designing the visuals?