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Developed a simple yet strategic graphic that clarified the brand's identity and clearly communicated their value to the right audience, with minimal effort, maximum impact.
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Great Work
Purple road making art exploration like art galleries, museums, and auction houses accessible from any location.
They needed a logo & brand identity that prioritized having fun and sharing the art exploration journey with their audience and artists alike. Their choice was clear amongst the below 2 logos.
Wanted to know the popular choice of the people.
Logo 1: Used negative space to convey a journey towards infinity, with the P and R symbols creating a visual metaphor for a road leading forward.
Logo 2: Used the vanishing perspective to symbolize journey and the road ahead.
Let me know what sits right?
4 voted
50%
4 voted
50%
8 votes
Closed
Great execution overall.
Real collaboration means being willing to pivot when a better idea hits the table.
Grateful for the trust Harjit and the Industiq team put in me to help bring their visual brand to life.
Building things with people who care about the details makes all the difference.
Feedback like this is exactly why I love what I do.
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