A pitch deck is one of the strangest design projects you can work on. You're not designing a post...A pitch deck is one of the strangest design projects you can work on. You're not designing a post...
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A pitch deck is one of the strangest design projects you can work on.
You're not designing a poster.
You're not designing a website.
You're not just making information look good.
You're taking someone's company, ambition, numbers, product, and years of work and asking a stranger to believe in it within a few minutes.
That's a lot of responsibility for a bunch of rectangles on a screen.
And it's why I enjoy the work.
Every slide has a decision behind it.
Why this headline?
Why this number?
Why this image?
Why this order?
Why is this here?
Why isn't something else here?
The visual design is only one part of the job.
The real challenge is turning complexity into conviction.
That's what makes a deck worth designing.
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