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Optimized Google Business Profile and local search citations for a retail client to dominate local map pack rankings and drive foot traffic.
Key Responsibilities & Deliverables:
GBP Setup & Audit: Completely filled out NAP (Name, Address, Phone) details, categories, and business descriptions.
Local Citations: Created consistent business listings across local directories.
Review & Engagement Management: Built a strategy for generating authentic customer reviews and optimizing local posts.
Results & Impact:
Achieved Top 3 Local Map Pack ranking for primary target keywords.
Increased direct phone calls and website visits by 85%.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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🧠 GROWTH TIP 02/30: OPTIMIZE FOR STATE CHANGE, NOT SESSION COMPLETION
A meditation session can be completed and still create zero product value. For this wellness product, we changed the growth logic from content consumption to state change.
The framework:
Signal → Selection → Shift → Proof → Adaptation
SIGNAL
We identified what the user actually needed in the moment.Calm. Focus. Reset. Energy. Sleep.
SELECTION
Instead of pushing users into a library of sessions, we reduced choice friction and surfaced one relevant next action.
SHIFT
We measured whether the recommended practice actually moved the user toward the desired state.
The key metric became: State Shift Rate Successful desired state changes divided by completed recommended sessions.
PROOF
I showed users what was actually working for them.
Stress ↓18% after Evening Unwind
Best time: 8:30 PM
Insights stopped being passive analytics and became part of the retention loop.
ADAPTATION
Every completed outcome improved the next recommendation.
The loop became:
Intent → Recommendation → State Change → Proof → Better Recommendation → Repeat Use
📈 RESULTS
35% faster Time to Confident Choice
25% higher recommendation acceptance
20% higher repeat practice rate
15% lift in 30 day retention
25%+ improvement in successful state shifts as personalization learned
💡 GROWTH INSIGHT 02
The biggest shift was not getting users to complete more sessions It was increasing the percentage of sessions that actually delivered the outcome users came for.
More sessions did not create the growth. Better outcomes did.
That is when a wellness app stops behaving like a content library and starts becoming a product that learns what actually works for each user.
#MobileAppGrowth #ProductGrowth #WellnessApp #MeditationApp #Retention #Personalization #BehavioralDesign #MobileUX #ProductStrategy #AsolDesign
Nice App
A milestone worth sharing!
I’m proud to have earned Top Rated Plus recognition on Upwork.
This achievement reflects years of delivering high-quality work, building long-term client relationships, and maintaining a strong track record.
Now, I’m bringing that same experience to Contra, helping businesses with SEO content, medical writing, legal content, technical documentation, and research-driven content strategies.
New platform. Same commitment to quality. 🚀
Your Blog Gets Traffic but No Customers? Here’s What Might Be Wrong.
Getting traffic to your website is great.
But if visitors leave without reading, engaging, or taking action, your content may not be doing its job.
Here are 5 common content problems that can hold your business back:
❌ Weak search intent — Your article targets keywords, but not what your audience is actually looking for.
❌ A boring introduction — If the first few lines don't grab attention, readers may leave before reaching your valuable content.
❌ Poor content structure — Long paragraphs and unclear headings make even good information difficult to read.
❌ Keyword stuffing — Using keywords unnaturally can make content feel robotic instead of helpful.
❌ No clear next step — A reader should know what to do after finding your content.
Good SEO content isn't just about ranking on Google.
It should be useful, easy to read, search-focused, and written for real people.
That's what I focus on when creating SEO-friendly blog posts and articles.
Need SEO content that attracts the right audience, keeps them reading, and encourages action?
📩 Send me a message — let's discuss your next blog or content project.
