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The One-Campaign Mistake (speaks directly to dermatologists)
Although most dermatological clinics run a single campaign aimed at appealing to both medical and cosmetic patients, they are not the same buyer.
A person searching for "suspicious mole dermatologist near me" wants a reliable physician and a prompt appointment.
A person looking through Instagram who is thinking about getting cosmetic surgery wants assurance, before-and-after photos, and results.
The urgency, decision-making process, and messaging are entirely different even though the clinic and doctor are the same.
It would be like writing one invitation for a business retreat and a child's birthday celebration to run one advertisement for both.
The clinics that are currently winning divide the two: treatment material and Meta advertisements for cosmetics, and SEO and Google Business Profile for medical.
Are your medical and cosmetic patients currently seeing the same advertisement if you own a clinic?
#GoogleAds #MetaAds #Dermatology #MedicalMarketing #AestheticClinic
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Which direction would you choose for Serein: Portrait Layout or Wide Layout?
Which one feels more memorable and trustworthy for a skincare brand?
86 voted
75%
29 voted
25%
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Wide layout feels so much closer to calm, balanced than portrait does, that editorial pacing does a lot of work. Was the client on board with losing the immediate face-first hook, or did you have to make the case for it?
i pick 2. the big search box on top is easier to find
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