The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
The One-Campaign Mistake (speaks directly to dermatologists)
Although most dermatological clinics run a single campaign aimed at appealing to both medical and cosmetic patients, they are not the same buyer.
A person searching for "suspicious mole dermatologist near me" wants a reliable physician and a prompt appointment.
A person looking through Instagram who is thinking about getting cosmetic surgery wants assurance, before-and-after photos, and results.
The urgency, decision-making process, and messaging are entirely different even though the clinic and doctor are the same.
It would be like writing one invitation for a business retreat and a child's birthday celebration to run one advertisement for both.
The clinics that are currently winning divide the two: treatment material and Meta advertisements for cosmetics, and SEO and Google Business Profile for medical.
Are your medical and cosmetic patients currently seeing the same advertisement if you own a clinic?
#GoogleAds #MetaAds #Dermatology #MedicalMarketing #AestheticClinic
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Related posts
Two footer treatments for the same badges.
Texture alone changes how trustworthy vs. how fun a brand feels.
Which one would make you stop scrolling? 👇
19 voted
54%
16 voted
46%
35 votes
Closed
torn-paper version is really good .
Google Ads for Shoe Brand Shopify Store - Search Shopping PMax to 3x ROAS
Great example of how the right mix of Search, Shopping, and Performance Max can turn paid traffic into measurable revenue. A 3x ROAS is a strong outcome—especially for a Shopify shoe brand.
Recently tried this poster type ads and seeing the CTR and engagement going higher across platforms
Interesting result. It’s a good reminder that testing different creative formats can make a noticeable difference in both CTR and engagement. Would be interesting to see how the poster-style ads perform over a longer period.