Campaign and limited-edition bottle design for Smirnoff Lulo, created for Medellín's Feria de las Flores. I developed a maximalist illustration inspired by flowers and iconic elements of the festival — silletas, hats, bandanas — wrapping the bottle and extending into the campaign's key visual, connecting the product's flavor with the event's cultural identity. The piece was built to live both at the point of sale and across campaign media, positioning Smirnoff Lulo as "the fair that tastes like Lulo."