Insurance Purchase Flow Redesign for Better Conversions

Overview Hole In One Insurance is a platform that helps users purchase insurance for golf events and prize coverage. The project focused on redesigning the purchase flow to make the process clearer, faster, and easier to complete.

Problem The existing purchase experience was complex and difficult to navigate. Users had to go through multiple steps without clear guidance, leading to confusion, drop-offs, and a slower decision-making process.

Approach I focused on simplifying the multi-step flow. Restructured the journey, improved clarity at each stage, and reduced friction so users can move confidently from quote to purchase.

Solution • Streamlined step-by-step purchase flow • Clear information hierarchy and guidance • Reduced cognitive load across form inputs • Improved clarity in pricing and coverage details

Outcome A smoother and more intuitive purchase experience that helps users complete the process with less friction and higher confidence.

Explore the Work • Live Product: https://www.holeinoneinsurance.com/ • Case Study: https://ajay-uiux.framer.website/projects/ui-ux-redesign-to-streamline-hole-in-one-s-insurance-purchase