Transform Snacks into Emotional Experiences with Branding

Transform Snacks into Emotional Experiences with BrandingTransform Snacks into Emotional Experiences with Branding

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Usama Designs

• Mar 12

Designers always say branding solves problems.

So I asked a different question. What if a snack could shift how you feel in the moment?

Advize is built around real everyday states like calm, focus, clarity, and creative energy. No pressure. No promises. Just small mood shifts.

A concept exploring how branding can turn simple products into emotional experiences. . Available for your next branding project! Just write me. 📩 usamadesignsinquiry@gmail.com 📞 ‪‪‪+92 327 8501058

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Sam Stoof

pro

• Apr 8

Latest Shots.

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Gabriele Mainente Martinez

pro

• Apr 9

Super cool!

Laura Gentili

• Apr 8

As part of a creative brief, I developed the branding and menu design for BGL 🥯, a modern bagel bar concept where customers can build their own combinations from a wide range of ingredients. The goal was to create a visual identity that felt flexible, approachable and playful, reflecting the customizable nature of the experience. To support this, I designed an illustrated bagel mascot, experimenting with a more expressive and unconventional style compared to my usual work. This project was a great opportunity to explore a lighter, more character-driven direction while maintaining a clear and cohesive design system.

Completed work

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