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CASE STUDY
Hino Trucks needed a web experience aligned with the brand’s global standards for the U.S. market. The project brought together a multidisciplinary team of designers, developers, strategists, copywriters, and creative directors, all working entirely remotely.
My role focused on digital interface design, translating corporate guidelines and brand identity manuals into a clear, functional, and consistent experience. Collaborative work in Figma enabled constant communication between teams and ensured quality throughout the process.
The project was executed using Agile, Lean, and Six Sigma methodologies, promoting efficient work cycles, continuous validation, and better coordination between design and development.
The result was a professional and scalable platform capable of communicating the brand’s values while offering a robust and consistent user experience for the North American market.
PROJECT SUMMARY
Corporate web experience design for Hino Trucks USA, developed alongside an international multidisciplinary team using Agile methodologies and collaborative processes focused on efficiency, consistency, and usability.
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Kids don’t defeat fear by reading advice.
They understand it better when they can see it, shape it, shrink it, rename it, and laugh at it.
That’s the idea behind Monster Movie Studio — a cinematic interactive cartoon experience where children turn big fears into funny little animated monsters.
Instead of building another dashboard or basic kids app, I wanted this to feel like a playable cartoon episode.
A child can:
→ create a clay-like 3D monster
→ choose what made the monster feel big
→ drag magical tools onto it
→ direct a tiny cartoon scene
→ shrink the scary shadow
→ turn a roar into music
→ make the monster dance
→ transform it into a tiny helper
→ print a movie poster
→ share a gentle parent note
The whole experience is designed around one principle:
Every action should speak.
Not just buttons.
Not static cards.
Not a form with cute colors.
A tap should change the scene.
A drag should transform the monster.
A completed action should feel cinematic.
A child should feel like they are directing a tiny animated movie.
Built with Figma Make for the Config Makeathon.
Monster Movie Studio — turn big fears into funny little cartoons.
Love how visual this feels. Not a normal app, more like an interactive animated experience.
SMALL MOCKUP TEST. BIG DIFFERENCE. 👀
Same AI Travel App UI.
I changed only the background.
Not the UX.
Not the flow.
Not the product logic.
Just the visual context.
And the darker version instantly made the app feel more premium, focused, and easier to read.
That is why presentation matters in mobile app design.A weak frame can make good UI look average.
A strong frame can make the product feel more valuable before the user even taps anything.Expected impact:`
+35-45% first-screen engagement
+25-30% trip card interaction
+20-28% faster package discovery
+30-40% perceived product value
Sometimes design is not about adding more.Sometimes it is about removing what steals attention.
🟢 Book a Mobile App Strategy Session
https://calendly.com/asol_design/book-diagnostic-call-linkedin-clone
26 voted
67%
13 voted
33%
39 votes
Closed
Love this approach. It's fascinating how design can completely change how people feel while using a product.
The best feedback is when the client wants to continue.
After the first stage of work with CleverShares, we’re moving into the next phase of the mobile app redesign.
This project was never just about making the interface look better. We worked on the onboarding, navigation, user activation, scalability, and overall UX structure - the things that actually make the product clearer and easier to grow.
Happy to see this reflected in the client’s feedback.
Excited for what’s next.
#MobileAppDesign, #UXUIDesign, #MobileUX, #AppRedesign, #ProductStrategy, #UXStrategy, #GrowthDesign, #AIProductDesign, #OnboardingUX, #UserActivation, #UXAudit, # AsolDesign
That review says everything. When a client specifically calls out "strategic clarity" and "business-focused design beyond just UI," you know the work landed where it needed to. Congrats on the continued engagement, that's a strong signal.
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