Empower Ecommerce | Brand & Homepage Redesign This year we launched a new hero direction for my a...Empower Ecommerce | Brand & Homepage Redesign This year we launched a new hero direction for my a...
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Sebastian Trujillo
• Nov 25
Empower Ecommerce | Brand & Homepage Redesign
This year we launched a new hero direction for my agency Empower Ecommerce built around clarity, modern search behavior, and a unified brand system.
We focused on:
a) Clear positioning (what we do + who we serve)
b) Human-first messaging instead of jargon
c) SEO-aligned copy based on real search intent
d) Iconography that visualizes the entire digital landscape
e) A scalable design system for upcoming service pages
💬 I’d love input from other web designers, product marketers, and UX leads here:
If you were evolving this homepage further, what would you prioritize next, stronger brand storytelling, more product clarity, or social proof?
Curious how other builders think about “Phase 2” after a major homepage refresh. Let me know if you'd like the full website link!
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