Real Face for me. The model holding the box next to the headline feels more trustworthy, and her look leads straight to the question. The product only version reads like a catalog shot.
Two directions for Amber House, my real estate website template. The first pairs a closer architectural crop with an asymmetric layout. The second gives the building more breathing room, with a wide view and a centered headline.
Same template, two different first impressions. Which feels stronger to you, and why?