Transition to AI Automation Engineering: From Webflow to SuccessTransition to AI Automation Engineering: From Webflow to Success
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Eric Forte
• May 9
Killed my Webflow service a month ago.
Most of the inbound was looking for a designer, not a developer. The slice that did want a developer was thinning every quarter as AI made site builds cheaper to ship.
A Hormozi line pushed the call: focus is what you say no to.
I'm now an AI automation engineer for marketing agencies.
3 weeks: 4 signed, 3 active.
Full story: https://www.ericforte.com/blog/i-killed-my-webflow-service
AI AutomationAutomation EngineeringGo High Level

ericforte.com

I Killed My Webflow Service. Here’s What Happened in 30 Days.

For years I hunted Webflow leads. The work kept thinning as AI commoditized site-builds. A month ago I switched to AI automation only. Four signed in three weeks.

Eric's avatar
Eric Forte
• May 9
What I cut:
-Webflow from the new site -Webflow rebuilds from outreach -Site-only inquiries from discovery calls -Website line items from pricing
Hardest pass mid-pivot: a Senior Webflow Dev full-time role someone reached out about. Not looking for a job, looking for client work. Stung in a different way than the rest.
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Eric Forte
• May 9
30 days in: 4 paying clients across 3 verticals (AI consulting, credit-repair, 3D/XR studio).
Same shape of work in all three: manual repetition that needed to be turned into a workflow, with AI doing the judgment calls.
Most pivot stories treat AI as the threat. The move was...
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