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Killed my Webflow service a month ago.
Most of the inbound was looking for a designer, not a developer. The slice that did want a developer was thinning every quarter as AI made site builds cheaper to ship.
A Hormozi line pushed the call: focus is what you say no to.
I'm now an AI automation engineer for marketing agencies.
3 weeks: 4 signed, 3 active.
ericforte.com
I Killed My Webflow Service. Here’s What Happened in 30 Days.
For years I hunted Webflow leads. The work kept thinning as AI commoditized site-builds. A month ago I switched to AI automation only. Four signed in three weeks.
What I cut:
-Webflow from the new site
-Webflow rebuilds from outreach
-Site-only inquiries from discovery calls
-Website line items from pricing
Hardest pass mid-pivot: a Senior Webflow Dev full-time role someone reached out about. Not looking for a job, looking for client work. Stung in a different way than the rest.
30 days in: 4 paying clients across 3 verticals (AI consulting, credit-repair, 3D/XR studio).
Same shape of work in all three: manual repetition that needed to be turned into a workflow, with AI doing the judgment calls.
Most pivot stories treat AI as the threat. The move was...
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Check the link in the comment.
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