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Killed my Webflow service a month ago.
Most of the inbound was looking for a designer, not a developer. The slice that did want a developer was thinning every quarter as AI made site builds cheaper to ship.
A Hormozi line pushed the call: focus is what you say no to.
I'm now an AI automation engineer for marketing agencies.
3 weeks: 4 signed, 3 active.
ericforte.com
I Killed My Webflow Service. Here’s What Happened in 30 Days.
For years I hunted Webflow leads. The work kept thinning as AI commoditized site-builds. A month ago I switched to AI automation only. Four signed in three weeks.
What I cut:
-Webflow from the new site
-Webflow rebuilds from outreach
-Site-only inquiries from discovery calls
-Website line items from pricing
Hardest pass mid-pivot: a Senior Webflow Dev full-time role someone reached out about. Not looking for a job, looking for client work. Stung in a different way than the rest.
30 days in: 4 paying clients across 3 verticals (AI consulting, credit-repair, 3D/XR studio).
Same shape of work in all three: manual repetition that needed to be turned into a workflow, with AI doing the judgment calls.
Most pivot stories treat AI as the threat. The move was...
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Just shipped my own portfolio site — designed and built end to end.
No templates, no page builder. Figma for the design, then coded in HTML/CSS/JS + Next.js — working alongside AI tools to move faster without cutting corners. Custom animations, full mobile optimization, built in from day one.
Same process I bring to client work: design with intent, build it myself, ship something that actually performs.
love that custom cursor, so much cleverness in every detail!
My recent client is an Australian printing firm.
They already had clients coming in.
The problem was what happened after the agreement.
When a client agrees to payment terms, every delay matters.
A payment process that sits waiting for someone to follow up can slow down the entire client journey. And when clients experience unnecessary delays, it can affect more than cash flow. It can affect their confidence in the business.
So I built an Agreed Payment System in Make.com designed around the client journey.
The goal wasn’t simply to automate emails.
It was to create a process that keeps agreed payments moving, keeps communication consistent, and reduces the amount of manual follow-up required from the team.
The workflow takes the agreed payment process and routes it through the appropriate steps, conditions, and Gmail communications.
The system helps keep the process moving.
And this is where my background in sales development and client retention comes into the automation work.
I don’t look at automation as:
Trigger → Action → Done.
I look at it as:
Lead → Sale → Client → Experience → Retention → Repeat business.
Because getting a client is only part of the job.
You also need systems that make it easy for that client to keep doing business with you.
Sales development + client retention + workflow automation.
That’s the intersection I build around.
The handoff after a client agrees to terms is where many service businesses leak cash flow. Automating follow-up there is a practical B2B wedge because it ties the workflow directly to revenue.
One thing I’ve liked while building StoryMint is using it for real work.
I recently turned the Ryplix story into a carousel.
I wanted each slide to feel like it flows into the next, not just separate slides stuck together.
This is how it came out.
Let me know what you think.
@Dhruval Golakiya
