UGC-Style Creatives vs. Polished Ads in Paid SocialUGC-Style Creatives vs. Polished Ads in Paid Social
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One pattern I see across almost every account I touch: UGC-style creatives beat polished studio ads almost every time. It's not even close. The lo-fi, phone-shot content feels like something from a real customer, so thumbs stop scrolling and watch. Polished ads scream 'I'm selling you something' before the first frame even lands. I'm not saying never shoot high-end creative, but if your video ads are stuck under 1% CTR, test a raw, founder-shot or creator-style version against them. You might be surprised how fast the results flip. What creative style is winning for you right now — raw UGC or polished brand? #MetaAds #PaidSocial
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Creatives on Contra have earned over $150M and we are just getting started