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For the Envato Human by Design challenge, I created a product promo for a futuristic smart health watch named ESON. I used Envato for modern fonts and a futuristic soundtrack, combining them with base visuals from ImageGen and VideoGen. To bring the underwater scenes to life, I generated custom sound effects using Envato SoundGen and carefully mixed the audio in FL Studio before finalizing the edit in Premiere Pro.
To finalize the project, I generated water sound effects using Envato SoundGen for the underwater scenes, mixed the audio in FL Studio, and edited everything in Premiere Pro while removing flawed AI generations. AI is a powerful tool, but human taste, instinct, and direction are what truly bring a vision to life. #envatochallenge @envato
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My entry for the Envato × Contra Human by Design Challenge.
My goal was to create a high-fashion reel using Envato as my primary creative toolkit.
I started by exploring Envato for the right soundtrack and carefully selecting stock photos that matched the visual direction I had in mind. Using Envato's ImageGen Storyboard feature, I experimented with different image combinations before bringing them to life with VideoGen.
AI helped me generate the raw visuals—but it didn't make the creative decisions.
The final pacing, sequencing, shot selection, and overall presentation came from my own judgment. Every adjustment was made to shape the final piece into something more intentional and visually cohesive.
Human by Design: AI accelerated the process. Creative direction gave it purpose.
I initially had a completely different idea: to create a cinematic trailer. After around 40–50 AI generations, the results still weren't what I envisioned, so I decided to start over from scratch.
That decision led to EXTASIS, a conceptual luxury streetwear brand built around its first collection, Human by Design. Rather than using AI to generate random content, I used it as a creative tool to develop a single, cohesive vision from start to finish.
I designed the brand identity, created the collection, developed custom AI models, produced the visuals, and directed a private Fashion Week-style runway film. The biggest challenge wasn't generating images—it was making every garment, model, environment, and transition feel like they belonged to the same world.
Every creative decision came back to one question:
"Does this truly feel like EXTASIS?"
That human judgment shaped the entire project.
AI accelerated the process.
Creative direction, taste, and every important decision remained human.
While there's always room for improvement, big room in this case, considering the limited AI generations and the short timeframe, I think this is a solid result.
I used Envato years ago while I was starting up with freelancing. A few years later, I came back to it, and this time I didn’t just use it; I think I completely overused it.
I spent all 100 credits creating what I call the “Green Earth Project”. More than just a video, it is a thought, a story, and a reminder that the future of our planet is something we design together.
The idea was simple: what if humanity chose to rebuild, restore, and respect the Earth we call home?
I started with my own concepts, transformed them into visuals using Envato’s AI image generation, turned those images into moving scenes, created sound and voiceovers with AI tools, and finally edited everything together into one seamless story. This is my take on Human by Design.
The final walkthrough only shows the selected clips. The rest of the experiments, failed attempts, and creative chaos stayed behind because trust me, there was a lot of it. 😄
This project is not just about technology. It is about using creativity to imagine a cleaner, greener future.
Here’s my call for a Green Clean Earth. 🌍
So love this! I totally agree about your opinion! Let's go together!