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I initially had a completely different idea: to create a cinematic trailer. After around 40–50 AI generations, the results still weren't what I envisioned, so I decided to start over from scratch.
That decision led to EXTASIS, a conceptual luxury streetwear brand built around its first collection, Human by Design. Rather than using AI to generate random content, I used it as a creative tool to develop a single, cohesive vision from start to finish.
I designed the brand identity, created the collection, developed custom AI models, produced the visuals, and directed a private Fashion Week-style runway film. The biggest challenge wasn't generating images—it was making every garment, model, environment, and transition feel like they belonged to the same world.
Every creative decision came back to one question:
"Does this truly feel like EXTASIS?"
That human judgment shaped the entire project.
AI accelerated the process.
Creative direction, taste, and every important decision remained human.
While there's always room for improvement, big room in this case, considering the limited AI generations and the short timeframe, I think this is a solid result.
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My entry for the Envato × Contra Human by Design challenge.
AI has changed the game and made almost anything possible. But just because you can make anything doesn’t mean you always know what to make.
For this one, I took one simple piece of Envato’s identity, the logo, and pushed it as far as I could with one goal: make a pretty sick ad.
From there, it was a lot of experimenting, prompting, failing, refining, and eventually bringing all those ideas to life using Envato’s AI tools.
The result is my take on Human by Design. AI can give us endless possibilities, but someone still has to come up with the idea and decide where to take it.
100% created using Envato’s AI features.
This is my submission, EditorialGen. I created
a fictive Envato AI tool that focuses on the concept of Human by Design to turn
your plain photos into editorial-worth artwork. EditorialGen was born through the
fusion of ImageGen and VideoGen, two tools that I use daily on all sorts of
projects, both for the projects of my clients and my own. This tool allows you
to implement your human judgment at each step of the process in order to
achieve art that is truly HUMAN and shares your identity and talent. Made with
the assistance of the most specific features for your editorial photography.
Please watch till the end. And also watch the video of my creative process. You
will LAUGH and maybe learn something.
Don’t forget to hit that upgoat button! 🐐
I want to thank Contra and Envato, and everybody who participates in this
challenge. And I am grateful for extending the duration of the challenge. I
needed all the extra time, as you can tell by my late submission.
Enjoy and good luck to all participants!
Best,
Dan
Ngl the staging and editing on this is genuinely so well done, you can tell every shot was actually thought through and not just thrown together. The performance and characterization are on point too — exaggerated in all the right places but still feels grounded in what you're...
Human By Design
Every masterpiece begins with a single idea.
From the first architectural sketches of ancient civilizations to the iconic structures of the modern world, humanity has always transformed imagination into reality.
Human By Design explores this journey through the evolution of a simple pencil stroke.
A single line becomes a geometric idea.
The idea becomes a blueprint.
The blueprint becomes architecture.
And architecture becomes the future.
Using AI as a creative tool, I explored how human vision and technology can work together to transform concepts into cinematic experiences. Each chapter represents a different expression of human creativity — knowledge, harmony, beauty, ambition, innovation, and the possibilities of tomorrow.
The final future city represents the next chapter of design: a world where creativity, technology, and humanity continue to evolve together.
Human By Design is a tribute to the imagination that turns simple ideas into extraordinary realities.
Created by
Guoshuai Zhang
This is absolutely stunning. I really love how you turned a single pencil stroke into the evolution of human civilization. The storytelling, pacing, and visual transitions all feel incredibly cinematic. Beautiful work!
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