HEATD is a heated Pilates and yoga studio in Mableton, Georgia. The name already said it all, so we made one decision from day one: the heat would be the whole brand 🔥 Amazing project and amazing team. Collab with @gerbzagency

Curious how the terracotta palette got settled here: did the colour come first and the type follow, or the other way round? The heat idea reads as much through the warm tones as through the name itself.

​Title / Headline

Noir Essence — Luxury Perfume E-Commerce & Brand Identity

Description

Overview:

Noir Essence is an immersive, high-end e-commerce and brand concept designed for luxury fragrances, blending sensory storytelling with sophisticated digital aesthetics.

Design Highlights:

Dark Mode Luxury Aesthetics:

Engineered a deep, atmospheric dark theme utilizing Obsidian, Rose-Gold, and Gold accents to evoke an exclusive, high-end sensory experience.

Typography & Hierarchy: Paired sophisticated Elegant Serif display fonts with ultra-clean sans-serif body copy for refined readability.

Product Architecture & Mobile Layout: Integrated fluid product showcases ("The collection") with a seamless mobile-responsive interface for optimal user engagement.

Brand Color System: Defined a precise custom color palette (Obsidian, Rose-Gold, Gold, Plum, and Blush) tailored for high-end retail branding.

Tools & Stack:

Figma, Adobe Illustrator, Brand Identity, UI/UX Web Design, E-Commerce Layouts.

The Obsidian, Rose-Gold and Gold palette is such a confident naming of the color system, it already tells you the whole mood. Pairing the elegant serif display with an ultra-clean sans body is exactly the right call for luxury fragrance.