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Most lighting brands sell the lamp. I wanted to sell the moment it turns on.
Lysne is a brand identity where everything starts in darkness and light does the work. The logo reveals itself, the colours warm up, the type fades in like a bulb.
One lesson from the process: I sketched four logo ideas (a sunrise, a window, a flame and the pendant). The simplest one won, because it was the actual product drawn with two shapes.
Full case study with motion and 3D in the project.
Designers, what's the simplest idea that ended up winning in one of your projects?
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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A little peek at the brand work we did for Elio Mortgage.
A warm, approachable identity full of warm vibrant colors paired with soft sun rising inspired gradients, inner glows and custom illustrations & more. Loved this direction!
Full case study coming soon, from process to final identity.
Plenty of logo explorations to share too!
That color palette takes the whole identity to a different level!! I loove it.
Figma Football
An unofficial football concept inspired by Figma and its visual language.
The ball was created using a custom 3D generator I built in ChatGPT, with animated interface icons and graphics developed with Claude.
Part design experiment, part exploration of how custom AI-powered tools can become part of the creative process.
The interface icons translate surprisingly well into a football identity.
One letter. Eight personalities. 🔤
I explored the letter S in 8 different directions: soft and rounded, sharp and angular, bold and blocky, and fast like a bolt.
Same letter, same white-on-black treatment. The only thing that changes is the character.
Each mark could suit a different kind of brand, from tech and sports to fintech and lifestyle.
Which S would you pick, and what kind of brand would it belong to? Drop the number below. 👇
Looking for a logo mark or a full brand identity? My services are on my profile.
S letter designs is the best ❤️
Great job Shahwaiz🔥🔥