I helped build and scale a remote B2B Customer Success operation from an early-stage service mode...I helped build and scale a remote B2B Customer Success operation from an early-stage service mode...
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I helped build and scale a remote B2B Customer Success operation from an early-stage service model into a structured, scalable consulting function.
The main challenge was increasing capacity without compromising customer experience. The operation relied on manual processes, limited visibility across the customer portfolio, and a high level of dependence on individual consultants.
My role involved redesigning workflows, standardizing onboarding and recurring engagement, implementing customer health and risk-management routines, improving portfolio visibility, and creating clearer processes for retention, expansion, and cross-functional follow-up.
I also balanced team leadership with direct customer management, ensuring that operational improvements translated into a better client experience.
As a result, the operation increased capacity from approximately 5 to 30 clients per consultant, achieved a 90% NPS, and supported approximately BRL 6M in first-year revenue.
This project strengthened my expertise in Customer Success Operations, process scaling, portfolio management, retention, and building systems that allow teams to grow without losing visibility or customer focus.
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Creatives on Contra have earned over $150M and we are just getting started