Managed a $3.5M+ ARR portfolio across 60+ enterprise accounts, driving 100% renewals and expansion through strategic onboarding, stakeholder management, QBRs, enablement, and cross-functional execution.
Worked closely with product, engineering, UX, and executive stakeholders to improve adoption, retention, and customer outcomes in complex SaaS environments.
Social Media & Ads Agency: Landing Page System, Gated Lead Capture & Case Study Engine
Complete website and lead generation system for a social media content and paid ads agency serving local service businesses.
I designed and built the full multi-page site in Framer around the agency’s services, client results, case studies, and core offers, with a strong focus on converting traffic into qualified leads.
The project included custom lead capture functionality, CRM integration, Meta tracking, scheduling, CMS driven case studies, sitewide chat, and the supporting infrastructure needed to manage and grow the site over time.
The result is a polished, scalable website that supports both organic and paid acquisition while giving the agency a much stronger system for turning visitors into booked opportunities.
The new conversion flow started producing leads within its first week live.
This is a strong example of making a marketing site behave like a real acquisition system rather than a brochure. The gated lead flow, CMS case studies, and tracking stack feel thoughtfully connected to the conversion goal.
I designed this onboarding experience for Fundify about two years ago, and looking at it today, the thinking still holds up.
The goal was simple: help users understand what the product does before asking them to explore it.
Fundify brings crypto, gift cards, bill payments, and betting wallet funding into one experience, so the onboarding needed to communicate those core values quickly and clearly.
Each screen tells part of that story without overwhelming the user.
Because good onboarding isn't just about showing features.
It's about creating clarity, trust, and enough curiosity to keep going.
Two years later, and I still stand by the decisions behind this one.
Going from Seed to enterprise in 3 years is a serious journey. What interests me is how much changes operationally as a business scales. More customers, more data, more moving parts, and suddenly visibility becomes just as important as growth itself. Excited to see what comes from that conversation! 🔥