206 Architects is an Elkin, North Carolina studio led by architect Joe Seipel-Parks, shaped by years of practice in historic Beaufort before returning home to build a firm that spans residential, hospitality, and preservation-minded work. They initially came in needing conference-ready materials and a light refresh, but the bigger opportunity was clear: their existing look leaned generic-modern, while their actual work had far more character, craft, and local story.

This project wasn’t about adding more visual noise, it was about creating a focused, modern real estate experience that guides users naturally toward action.

Key priorities during the build: • Clean, premium visual hierarchy • Fast, responsive Framer performance • Scan-friendly property presentation • Conversion-aware CTA placement • Mobile-first responsive behavior

The result is a site that feels lightweight, trustworthy, and easy to navigate, exactly what high-intent visitors expect.

Because in real-world products, Simplicity executed well often outperforms complexity.

Really clean visual hierarchy. The layout feels premium without relying on heavy effects — which fits real estate perfectly.