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I helped a footwear DTC brand cut CPC from $50 to $0.95 - 3.2X ROAS in 90 days
Result:
Budget waste -70%
Sales +153%
3.2X ROAS in 90 days The trick? We stopped bidding on broad keywords. Here's what I did:
Audited their Google Merchant Feed - 60% products disapproved
Rebuilt Shopping feed with proper titles (Brand + Color + Size)
Segmented PMax by bestsellers vs low performers
Added negative keywords that were burning 40% budget
Switched from Max Clicks to tROAS bidding Most DTC brands think they need more budget. They actually need better feed + intent structure. I'm taking 2 more footwear/apparel DTC brands this month for Google Ads. DM if your CPC is above $2 and ROAS stuck below 1.5X. #GoogleAds #DTC #Ecommerce #FootwearBrand #ROAS
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Option 2 (Quick Win):
Google Ads for Bag Brand - 3.2X ROAS | Adiora Mart Case Study.
How I got 3.2X ROAS for a $20 student bag store (kqrsac-qk.myshopify.com)
Revenue: $3,984 | Spend: $1,245 | Conversions: 199 | AOV: $20.04
Strategy:
Big city + in-market + competitor keywords (same as shoe brands)
Shopping + PMax with feed optimization
Fixed feed issues + negative keywords (saved 60% wasted spend) Same import data trick that works for footwear works for bags. Question: What's your best performing campaign type for accessories right now? #GoogleAds #Shopify #DTC #BagBrand
One of the easiest ways to burn ad budget without noticing: showing prospecting ads to people who already bought from you. They convert again in your reports, your CPA looks cheap — but those sales were already yours. I always add a past-buyer exclusion (website purchasers plus customer list, 180 days) to every prospecting campaign, and keep those buyers in a separate retargeting flow with upsells and new arrivals instead. It takes five minutes to set up and it instantly makes your real acquisition numbers honest. Do you exclude past buyers from your prospecting campaigns? #MetaAds #Ecommerce #PaidSocial
Good point. One thing worth adding is to match the exclusion window to the product's repurchase cycle. For consumables, 180 days can hide people who are ready to reorder, so a shorter window plus a separate replenishment ad often works better. Do you change the window by category?
Healthcare & Supplement Ecommerce Website Design
Telehealth Design, Supplement Ecommerce, Healthcare UX/UI, Wellness Website Design, Ecommerce Design, Healthcare Website Design, Product Page Design, Conversion Rate Optimization, DTC Healthcare, Nutrition Supplement Design, Shopify Design, Health and Wellness, Landing Page Design, Mobile Ecommerce, Digital Health, Telehealth Website, Supplement Branding, Ecommerce UX, Healthcare Branding, Wellness Product Design
thats nice, i love that you dared to play with that strong of a color!