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Shopify quietly turned on WebMCP for every Liquid storefront on August 5, no setup required.
What it does: AI agents a shopper brings into their browser tab can now search your catalog, manage the cart and walk through checkout on their behalf, right on your live storefront. Nothing to install, no theme change - it is already running on Liquid stores, Chromium browsers only for now while it stays an origin trial.
Why it matters: this is different from ChatGPT or Perplexity citing your product pages. This is an agent acting inside your storefront's own session, reading your actual inventory and pricing in real time. If a shopper's assistant checks stock or starts a cart on your site, it is calling tools your store already exposes.
Two things worth checking this week. First, open your product pages and confirm price, availability and variant data are accurate - an agent reads exactly what is there, no interpretation. Second, if you run apps that rewrite cart or checkout behavior, test the flow still works when it is not a human clicking through it.
Nothing to turn on, nothing to buy. Just worth knowing your storefront can now be operated by something other than a shopper's hands.
- Ecom Swift LLC
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Before → After
Starting with an original product photo and turning it into a polished e-commerce visual through an AI-assisted workflow.
AI can speed up the production, but it doesn’t replace creative thinking. The creative direction behind the AI still matters; from composition, lighting, environment, and product placement to deciding what actually works for the brand.
These decisions come from human experience: everything we’ve learned, seen, and experienced, combined with our own creative taste and judgment. AI can execute the direction, but we’re still the ones defining it.
Original product photo → e-commerce-ready creative.
Faster production, without removing the human design decisions behind it.
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the red light makes the shot pop
Modeltique — Shopify Store Redesign
⤷ Mobile View
Modeltique is a women’s fashion e-commerce brand offering contemporary clothing, accessories, and statement pieces.
Live Project: https://modeltique.com/
Amazing work
Shopify has a live visitor map. So I built one into the admin that also runs the workshop.
Every ping is a session on lampandglow.com, coloured by market — PKR, AED, GBP, EUR, USD, CAD, AUD, SGD — with arcs back to Sahiwal, where the lamp actually gets made.
No analytics tool bolted on the side. One Next.js + Prisma codebase: storefront, orders, payroll, seven catalog feeds, and this map. (Illustrative data, real UI.)
Own brand, own stack. Full case study on my profile
Good work