Introducing LUCE, a fresh chapter in four generations of fine jewelry.
Earthy greens, expressive typography, and thoughtful packaging bring warmth and personality to a brand rooted in heritage.
I worked with LUCE across brand strategy, visual identity, packaging experience, and full Shopify website design and development, bringing every detail into one cohesive world.
Built around a bold gorilla mark, oversized typography, and an electric purple + neon-lime palette.
A streetwear identity designed to feel bold, rebellious, and instantly recognizable — from hoodies and caps to packaging, tags, and everyday brand details.
Concept branding project | Open for custom projects
Using electric purple paired with neon lime is a high risk color choice that demands exceptional contrast management. Getting that balance right across different fabrics and lighting conditions is often where streetwear brand identities actually fail.