Valentine's Day Sale Marketing Campaign for Osswald NYC

Valentine's Day Sale Marketing Campaign for Osswald NYCValentine's Day Sale Marketing Campaign for Osswald NYC

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Raina Varga

• 1d

FOR LOVERS Campaign for Osswald NYC's Valentine's day sale and promotion. Photographed and edited content to create marketing emails, social media posts, and imagery for the company website.

Brand Strategy Graphic Design Photography Adobe Photoshop

Daniel G Bright

max

• Mar 27

2026 is "the year of the B2B rebrand."

Except most companies are doing it backwards.

They're changing logos, picking new colors, refreshing typography and calling it a rebrand.

Meanwhile, their positioning hasn't changed. Their messaging is still confused. Their website still tells a story from two funding rounds ago.

Here's what I've seen with my work through actual inflection points:

The rebrand that works isn't visual first. It's positioning-first.

You figure out where the company actually operates now, you build a messaging hierarchy that reflects the current product, the current buyer, the current competitive landscape. Then you design a system that communicates all of that.

If your rebrand starts with "who are we now and who needs to know?" you're building something that compounds.

Brand Strategy Brand Design

David Akinlosotu

• Mar 27

Top work, always 💯🫡

Cara Ellis

max

• Mar 27

The part of your brand people actually remember isn't the logo.

I've been getting a lot of enquiries lately for logo-only work. Whilst I love designing logos, they're not actually super useful unless they're also supported by the strategy and frameworks of a wider visual identity.

The most valuable thing I deliver to clients are brand guidelines, which provide the blueprint for ensuring a consistent and cohesive look in all platforms and spaces. I've recently been working on this identity for Forma, and I'm completely falling in love with it 🌀

brandguidelines brandidentity branddesign

Bright Studios

max

• Mar 27

More B2B companies are rebranding in 2026 than any year we can remember. But there's a pattern in the ones that don't land: they start with visuals. At Bright Studios, every engagement begins with positioning. not pixels. Before we open Figma, we answer three questions: Where does this company actually operate now? Who is the buyer, and what do they need to believe? What system will communicate that across every surface? The identity comes after the strategy is locked. That's the BRIGHT Method, and it's why the work compounds instead of expiring after a single campaign cycle. If your brand no longer matches the company you've become, that gap has a name: the credibility gap. And closing it starts with positioning, not a new logo.

thebrightmethod saas strategy