Working on some micrographics for Dataset Clothing (http://www.feeldataset.com/). High concept an...Working on some micrographics for Dataset Clothing (http://www.feeldataset.com/). High concept an...
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Working on some micrographics for Dataset Clothing. High concept and tons of detail around actual graphics going on their apparel. What do you guys think?
The 'low frequency resistance worldwide' framing gives it a real archive or field-research feel instead of typical streetwear graphics. Did Dataset give you full creative freedom on the concept, or were you working off a brief pointing toward that world-building angle?
Love that you got that from this Maty!
The brand in general is aimed to an audience that values sound design/ music production, so it fell like a natural path to be honest!
POLIDO is the visual identity of my independent brand design practice, shaped by a process of listening, synthesis, form, and use.
The identity brings together a hand-drawn signature, restrained typography, tactile materials, and a palette of warm paper, graphite, and Basil green.
From printed matter to apparel and physical applications, the project explores how a consistent visual language can adapt to different materials and contexts while maintaining its character.
Scope: Brand Strategy, Visual Identity, Art Direction, and Mockup Design.