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Why Your Business Isn't Getting Enough Customers Having a great product is not enough.
You can have an amazing service , beautiful branding, and competitive prices but if your audience doesn't understand why they need what you offer, they may simply scroll past. Good content changes that. As a business owner your content should do more than announce what you sell. It should capture attention, identify a problem your audience has, and clearly show how your product or service can help.
Instead of saying buy our skin care products, we have affordable prices.
Try" still spending money on products that don't work for your skin? Your skin routine doesn't have to be complicated.start with products that are made for your skin type and give your skin the care it actually needs. The difference is simple: one sells a product while the other one speaks to a customer. This is the power of effective ghostwriting
I turn ideas into clear engaging content that helps businesses communicate with their audience and build a stronger online presence.
The network for creativity
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Connect with clients, get discovered, and run your business 100% commission-free
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If a brand hired me tomorrow, I wouldn’t start creating content. I’d start with research.
*And yes, initially, it’s not about writing three main hooks at all.
Before I write a single hook or film a single shot, I want to understand the brand.
I’d start with 3 simple questions:
1. Who is your target audience?
Who are we actually creating this content for?
2. What problem does your product solve?
Not just “what does it do?”, but why would someone care?
3. Who are your main competitors?
I always research competitors to understand what’s already being said, what’s missing, and where we can create a different angle.
Then I look at the product itself:
→ What is the biggest pain point?
→ What makes this product different?
→ What objections might a customer have?
→ What features are actually worth talking about?
→ What can we turn into a story, hook or visual?
Because I don’t believe in creating content just because a brand needs “another Reel”.
The content needs a reason to exist.
For example, when I created content for Pacha, I looked at the product from a cat owner's perspective.
The real problems weren't simply “cat litter”.
They were:
😩 Odor
😩 Constant cleaning
😩 Litter sticking to paws
😩 Running out of litter and having to buy more
So instead of simply showing the product, I could build content around the solutions:
Angle 1 — “What if you didn't have to clean the litter box for 30 days?”
Start with the pain point → introduce Pacha → demonstrate how it works → show the result.
Angle 2 — “Things cat owners are tired of dealing with.”
Odor. Mess. Litter everywhere. Constant cleaning. Then introduce Pacha as the solution.
Angle 3 — “Your cat's litter can tell you more than you think.”
Use the health-tracking feature as the unexpected hook and turn a product feature into something people actually want to learn about.
And then there are the additional selling points:
→ subscription & delivery straight to your door
→ no unpleasant odor
→ doesn't stick to paws
→ up to 30 days without changing the litter
→ health-tracking feature
That's how I approach content.
First, I understand the person. Then the problem.Then the product. Then I find the story.
Because the best content doesn't just show people what a product is. It shows them why they need it.
Before I create, I ask myself: What would make me stop scrolling? What would make me trust this product? What would make me think, “I actually need this”?
And if you’re a brand with a product that needs a fresh creative angle: I’d love to hear what you’re working on.
100%! "The problem is the story" is the golden rule of high-converting content. Diving into real pain points before shooting a single frame makes all the difference. Brilliant breakdown of the Pacha case study! 🐾🎯
Most websites don’t have a writing problem. They have a clarity problem.
Businesses often know exactly what they do, but explain it from the inside out: features first, context second, customer value somewhere near the bottom.
Good website copy reverses that.
It starts with what the reader needs to understand, then builds the message around relevance, structure, and action.
Clearer messaging usually starts before the first sentence is written.
The inside-out versus outside-in framing is so clear, especially the move from features to customer value. It’s a useful reminder that strong web copy is really an information-architecture decision before it becomes a wording exercise.
A spec social media campaign created for a fictional skincare brand, Luxé Radiance. This project showcases my ability to write benefit-driven, emotionally resonant copy that builds trust and drives engagement — blending clean, persuasive language with a premium brand voice.
Love the art direction here! The mood and color story is so well executed. Inspiring work.