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Clarity over complexity.
Good design isn't about adding more. It's about knowing what truly matters.
Every element should serve a purpose, communicate clearly, and strengthen the brand's identity.
Sometimes, the best design decision is knowing what to leave out.
Less noise. More meaning.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Final direction picked! I love when brands use custom illustration as the main way to communicate with their audience.
Direction discovery should not take more than one week and it should be full of personality! Ready to upgrade your brand?
Amazing work!
Just wrapped a brand identity concept for Haven Ridge Properties, a real estate developer selling to first-time buyers and investors.
The challenge: feel premium without feeling cold.
The answer was two ideas shelter and growth.
The mark is a roofline that doubles as an upward arrow: home and long term value in one symbol.
What's inside the guidelines:
• Primary and secondary logo lockups
• Logo usage rules
• Typography system
• Colour palette with clear roles
• Imagery direction
• Digital and print applications
Which detail stands out most to you?
#branding #brandidentity #logodesign #brandguidelines #realestate
generated these little fellas for a concept and now i want to build a whole brand around them.
if you're making something that helps people dream and aspire, they're looking for a home:)
adorable!🥹
