Vihta is a Framer template for saunas, bathhouses and wellness venues, designed in Figma and built in Framer. It has 14 pages, live booking, gift cards and a CMS for events and a journal. Coming soon to the Framer Marketplace.
DockTail approached me with a fun idea: make us look nothing like what we do.
As strange as it sounds, I think this is one of the most exciting creative challenges. When branding a business, the primary objective is usually to communicate what it does. But what happens when you deliberately take that away?
After a few days of brainstorming, experimentation, and using Curative Intelligence, I arrived at these two concepts.
One is ALL CAPS, the other is all lowercase. Both carry the same personality, but express it through two entirely different approaches.