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The Real Reason IT Services Firms Struggle with Strategy
IT services companies don’t fail at strategic consulting because they lack smart people.
They struggle because strategy thrives in ambiguity—while IT delivery demands certainty.
Consulting requires framing problems, anticipating fears, and designing solutions before requirements are fixed. IT services are built to execute once everything is defined.
Without deliberate dialogue between strategy and delivery leaders, the two worlds talk past each other. Consultants disengage. Strategy becomes a slide deck, not a capability.
The gap is not technical.
It’s cultural.
And closing it requires a mindset change, not more process.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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