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PMax is getting a little more transparent.
Google is adding Search and Shopping filters to the Competition tab, so advertisers can view competitive metrics separately - both at the account level and inside Performance Max.
Why does this matter?
PMax combines multiple channels, but competition doesn’t look the same everywhere.
More visibility means better questions, better analysis, and potentially smarter budget decisions.
More automation is useful. But so is knowing what’s happening behind the scenes.
Are you checking PMax competitive insights regularly?
#GoogleAds #PerformanceMax #PPC #ShahsMarketingMind
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$13.4K in ad spend. 107 customers. 30 days.
Last month, I ran Google Ads for a home appliance brand serving customers across New York.
The results:
2,400+ clicks from high-intent buyers
107 conversions
$5.61 average CPC in one of the most competitive markets in the US
What made the difference:
🔹 Targeting buyers searching to purchase, not just browse
🔹 Cutting wasted spend with tight negative keywords
🔹 Location targeting focused on the areas that actually convert
🔹 Daily optimization, not set it and forget it
Clicks are easy to buy. Customers are not.
Results like these dont come from tricks. They come from patience, testing, and paying attention to the data every day.
#GoogleAds #PPC #PPCSpecialist #DigitalMarketing #PerformanceMarketing #LeadGeneration
One campaign I worked on generated:
→ 543 conversations
→ 65,475 people reached
→ 136,214 impressions
→ Across 5 Facebook & Instagram messaging campaigns
What I found most useful wasn't just the numbers.
The campaign data helped show how people were responding to the messaging and gave me a clearer picture of the campaign's reach and engagement.
For me, performance data isn't just something to report at the end.
It's something to look at when deciding what to improve next.
Don't just collect campaign data. Use it to make better decisions.
Exactly. The real value of analytics is using the data to improve what comes next.
Setting up your competition screen experience.
What’s wrong with these screens?
Polished work