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I recently worked on a Shopify store for SugarRush.
They wanted a store that felt fun, clean, and easy to shop from, so I focused on the overall layout, product presentation, navigation, and mobile experience.
I built the store around their brand instead of using a generic Shopify layout, while keeping the shopping experience simple and smooth.
It was a small project, but I really enjoyed bringing the brand into the website.
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Two different approaches to the same Shopify product page.
Option A: Editorial layout. Large imagery, generous spacing, and a stronger focus on brand storytelling.
Option B: Product-first layout. Clear pricing, visible product options, and a prominent Add to Cart button.
Both can look great, but they create very different shopping experiences.
If you were building a premium DTC brand, which direction would you choose?
A or B? And why?
1 voted
11%
8 voted
89%
9 votes
Closed
