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Driving Commercial Excellence at an International FMCG Leader
Working at Unilever gave me firsthand experience in how one of the world's largest multinational companies builds brands, scales operations, and drives commercial growth.
I managed BDT 1.2 billion (USD 14 million) in annual business, led 400+ sales professionals, contributed to innovation launches, and supported South Asia regional brand strategy. Today, I apply the same strategic thinking and operational discipline to help businesses grow sustainably.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Fintech for agriculture doesn’t have to look earthy, heavy or industrial.
With Fluna, the goal was to create something more premium, distinctive and forward-looking, while still feeling relevant to the market it serves.
What I value most about this project is its longevity. I created this identity four years ago, and the client is still using the logo and visual system today.
For me, good taste in branding is not about following a visual trend. It’s about making choices that still feel right years later, and building a system strong enough to evolve with the company.
#BrandIdentity #BrandDesign #CreativeDirection #FintechBranding
Great work 👍
Can a habit tracker feel like a brand experience, not just a table?
For Nutrafine’s corporate gifting, each month is tied to one SKU, using the same colour as its packaging. It’s more colour than I would usually choose, but the depth of the palette, white linework and typography make the system hold together.
The bigger idea was to make the tracker itself feel less expected. Instead of a grid, we built a spiral, turning a practical tool into something more playful, memorable and distinctly Nutrafine.
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Love these!
A fuller look at the brand identity work we for Vetti, a dog health monitoring brand.
The connected dots carry through the whole identity. They form the mark, expand into patterns and give the campaign a recognisable language of its own. Sometimes they fill the layout.
Paired with warm orange and cream the system has room for both the technology and the dogs it’s there for.
Looks very nice welldone