A rebrand doesn’t always mean changing everything. Sometimes it’s about understanding what the fo...A rebrand doesn’t always mean changing everything. Sometimes it’s about understanding what the fo...
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Verdugo Graph
• Nov 7
A rebrand doesn’t always mean changing everything. Sometimes it’s about understanding what the founders wanted to express at the beginning, preserving that essence, and updating it so it continues to shine today.
Alfer’s Pizza was born with a clear idea: original flavor, tradition, and closeness. This project aims to modernize without erasing its history, strengthening its identity with a more solid, adaptable, and consistent graphic line.
A rebrand is not just an aesthetic exercise — it’s about honoring the journey, the effort, and the direction that brought the brand here. It’s looking back to understand where you want to go next.
Adobe IllustratorArt DirectionAdobe Photoshop
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