Proper Form — Social Media Branding System

A flexible social media system created for Proper Form as part of the wider brand identity.

The template system was designed to adapt across different post formats, banners and platforms while maintaining a consistent visual language.

Rather than repeating one rigid layout, the system gives the brand room to vary composition, imagery and content while remaining clearly recognizable.

Created by Lepisov Branding in collaboration with Creative Mints.

Logo design: Ilya Gorchanyuk Creative direction: Dmitry Lepisov Brand identity + social system: Lepisov Branding × Creative Mints

This is how a social system should work: strong enough rules that the brand reads at thumbnail size, loose enough that the feed never looks copy-pasted. Do you hand clients a Figma kit for this, or build it in something their team edits themselves?

Your brand deserves more than just pretty content.

Hi Contra!

I'm Adefunke Adeniyi, a social media manager, content strategist, and digital creative with 5+ years of experience helping brands build visibility, tell better stories, and connect with the right audiences.

I've worked with brands like NaFFS, Foursquare Television, Purpleville Digital, Smart Academy, and EasyTech Academy.

And I've got results to show for it!

✨ 91,000+ Instagram views ✨ 86,000+ Facebook views ✨ Grew an Instagram account from 0 to 1,000+ organic followers

Here's what I can bring to your brand:

Social Media Strategy & Management Graphic Design & Content Creation Video Editing & Reels Copywriting & Brand Storytelling Digital Marketing & Audience Growth

I don't just create content to fill up your feed. I create with purpose, strategy, and your business goals in mind.

Currently open to freelance projects and creative collaborations.

If you're looking for someone who can bring fresh ideas, creativity, and strategy to your brand, I'd love to work with you.

Let's create something worth remembering.