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Day 3 of 60 days of Projects That Inspire Me 🎧
“Classic Fusion Balloon Dog” for Hublot x Jeff Koons, by Zünc Studio.
I’ve been deep in #luxury product films lately, so this one hit close to home. It’s the launch film for Koons’ collaboration with Hublot, and the visuals are all chrome, inflated forms and three colorways of a watch that behaves like a sculpture rather than a product.
Luxury doesn’t get loud. It gets quiet first.
Huge kudos to ZĂĽnc Studio and Group Project, and everyone behind this project.
Client: Hublot
Production: ZĂĽnc Studio
Director: ZĂĽnc Studio
Audio: Group Project
Design & Production Lead: Jake Weaver
#3danimation #cgi #sounddesing #music
Inflated chrome that behaves like sculpture is a great read on luxury. Curious how you're picking projects for the 60 day series.
Luxury doesn't get loud, it gets quiet first is such a perfect read on this. The way the watch behaves like a sculpture instead of a product makes the whole film feel like art direction first, advertising second. Great pick for day 3.
That's really great I like the idea of metallic balloons that transform to mental watch 🎉🎉❤️❤️
Great job Davies🔥🔥
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