Expert Brand Strategy & Corporate Identity for OpenPath

Expert Brand Strategy & Corporate Identity for OpenPathExpert Brand Strategy & Corporate Identity for OpenPath

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Brandon Triola

• 1d

Had a blast creating the brand strategy and corporate identity for OpenPath!

Brand Design Brand Strategy Marketing Strategy Google Apps Adobe Suite Figma

Brandon Triola

• 1d

OpenPath is fixing something in customer facing workflows that the biggest AI platforms can't... EXECUTION! We helped them tell the story and create the brand.

Jasmine Sotiropoulos

pro

• May 1

Obsessing over The Designer Drinks Co's rebranding! Loved working on a minimalist brand again. It's been a while. Onto the website next!! 🍸

Check it out

Brand Design Brand Strategy creativedirector

Istiak Ahmed Khan

• May 1

top class work 🔝

Alex Aperios

pro

• May 1

Most of the work I share early in a project is meant to feel a little uncomfortable. Not bad, just bold. Pushed further than the brief asked, into territory the client didn’t quite realise they were ready for. I never go too safe early on. It’s easier to pull things back than it is to start from something that feels soulless. Here’s a glimpse of some early concepts from the Energy Central project. Some bold, some more editorial, all exploratory. A lot of this won’t make it into the final brand, but that’s the point. It’s not wasted work – it’s what leads to a stronger result. The kind you wouldn’t arrive at if you played it safe from the start. This is how a team learns what they’re actually ready to stand behind. The directions you reject are often the ones that lead you to the one you commit to.

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