The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
Meet BLOK, a brand identity concept for an SMM agency. ⚡
I wanted a logo that stops the scroll and still works everywhere. The result is a brutalist mark in electric lime: a hard-edged block, a bold arrow ↗ and zero decoration.
In this video, one logo moves through 14 different worlds: notification walls, growth charts, a feed grid, ticker tapes, a viral ripple and a live stream. The mark stays centered and recognizable in every one of them.
What I wanted to prove:
→ A strong identity doesn't depend on its background
→ Brutalism can feel energetic, not cold
→ An SMM brand should look like the content it creates
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Related posts
Burgy, a mobile concept for burger ordering. 🍔
Bold type, premium food visuals, and a fast path from craving to checkout.
Two color directions for the hero screen. Which one converts better?
Vote and tell me why 👇
Poll options: 🟢 Green | 🔴 Red
#UIDesign #MobileApp #FoodApp #AppDesign #UX #RestaurantApp
13 voted
43%
17 voted
57%
30 votes
Closed
Green for me, and I'd bet on it converting better too. The red version is loud in the way every food app is loud, while the green makes the burger the hero and the screen instantly recognizable in a feed. The green background also gives the white FLAVOR POP type far more contrast, so the message lands a beat faster.
Niceee
Started this messages flow in light mode. then I did a dark version just to check. Now I can’t pick, so i’ve handed the decision to strangers on the internet
0 voted
0%
12 voted
100%
12 votes
Closed
Light mode gets my vote here. The message bubbles and the blue accent have room to breathe against the white, and the timestamps stay readable at a glance. The dark version looks slick, but for a screen people stare at all day, the light one will feel easier on the eyes over a long chat.
