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Meet BLOK, a brand identity concept for an SMM agency. ⚡
I wanted a logo that stops the scroll and still works everywhere. The result is a brutalist mark in electric lime: a hard-edged block, a bold arrow ↗ and zero decoration.
In this video, one logo moves through 14 different worlds: notification walls, growth charts, a feed grid, ticker tapes, a viral ripple and a live stream. The mark stays centered and recognizable in every one of them.
What I wanted to prove:
→ A strong identity doesn't depend on its background
→ Brutalism can feel energetic, not cold
→ An SMM brand should look like the content it creates
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great work andreu